The Player stays 100% visible on the screen when the internet user scrolls the page.
100% Visibility – Audience Retention
As in TV, support your campaigns with the best premium content.
Target only genres, categories and content that interest you (context planning).
To optimize the effectiveness of your campaigns, cross the 2 levers “Audience Power” and “DigiThema”.
Take advantage of the power of DigiAds audiences for a better target coverage:
The relevance of keyword targeting.
Broadcast your ads on all pages and videos that contain the keywords associated with your brand (content planning).
As in SEM, reserve your share-of-voice on the keywords and events associated with your brand.
Expand your campaign and access hard-to-reach audiences: